Combination markĪ combination mark is the company name combined with the more image-based brand mark. The Atari mark hints at an A-shape without actually being a letter and the Dropbox brand mark uses a series of strategically placed diamonds to create an abstract box appearance. They can be representative, like the apple, bird, and shell marks of Apple, Twitter, and Shell Oil, or they can be more abstract like the Atari and Dropbox marks. “Brand mark,” “logomark,” and “pictorial” are used to describe a graphic element in a logo that may also use letters or words in addition to imagery, but that does not feature the company name. L’oréal and eBay’s logos are other examples of wordmarks or logotypes. The Coca-Cola logo is instantly recognizable, thanks to its iconic typography that has changed minimally in the past 130 years. One of the most famous examples of a wordmark logo is Coca-Cola. These logos often use custom typography, making the logo unique to the brand. “Wordmark” and “logotype” are basically synonymous and refer to a design that uses typography only – usually the company name or part of the company name. Logos usually fall into eight different types: Your logo will be an investment in your brand’s success, so take the time and effort to develop one that truly represents your business and speaks to your target audience. Even seeing a particular color combination or shape might evoke brand recognition. Their logos probably immediately come to mind. With countless online businesses vying for the attention of customers, you’ll want to use a professional, unique, memorable logo that is a thoughtful reflection of your brand.Ī well-crafted logo is also instrumental in establishing credibility. If you want your ecommerce business to stand out among your competitors, having a strong logo is vital. Your logo can help people quickly and easily recognize your brand whether they’re seeing your posts and ads on social media, browsing search engine results, comparing products in an online marketplace, or shopping directly on your website. They play a crucial role in building a brand identity and creating a lasting impression with consumers. Logos are powerful identifiers that people emotionally connect with. While we could be pedantic about the definition of the word “logo”, the term is used most often to describe a concise design made up of words, imagery, or a combination of both to represent a brand or organization. In this article, we’ll explore why logos are important, the eight types of logos, plus some of the practical aspects like best practices for designing logos, software options for creating them, and design outsourcing tips. But before you start brainstorming ideas, you need to think about what goes into effective logo design and what logo style will be the best fit for both your brand and your target customers. Whether you’re just starting an ecommerce business or considering a rebrand, one of the most important parts of the process is creating a high-quality, eye-catching logo to communicate your brand’s message.
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